Hot Off the Press: Jennifer Bernstein Publishes Essay in The Theory and Practice of Motion Design

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Sun, 19 Aug 2018 01:03:00 +0000

Image: Cover of The Theory and Practice of Motion Design, edited by R. Brian Stone and Leah Wahlin. The book features Jennifer Bernstein’s essay, “Re-framing Design: Engaging Form, Meaning, and Media”

We're thrilled to announce the release of The Theory and Practice of Motion Design, edited by R. Brian Stone and Leah Wahlin and published by Routledge. This expansive volume brings together perspectives from across the motion design field — exploring everything from narrative strategy and visual language to time-based composition and professional pedagogy.

Principal and Creative Director Jennifer Bernstein contributed an essay to the book titled Reframing Design: Engaging Form, Meaning, and Media. Her chapter explores how motion design enables designers to structure meaning through time — shaping perception, attention, and emotion. Drawing from both professional and pedagogical experience, she examines how form behaves across visual, temporal, and narrative contexts. The essay builds a case for understanding motion not as decoration, but as a structural and interpretive force.

Motion design can construct new grammars of meaning by structuring form through time.

– Jennifer Bernstein, “Re-framing Design: Engaging Form, Meaning, and Media”