Level Wins Platinum @ Graphis Logo Design 9 for RaceYa Identity

Level Group
Mon, 16 Jan 2017 18:47:00 +0000

Image: Full-page feature in the Graphis Design Annual showcasing the RaceYa identity

We are thrilled to announce that the identity we created for RaceYa won a Platinum Award in Graphis Logo 9. As a Platinum winner, the project is given a full page in the book, and Level is also featured in the spread discussing all of the Platinum winners.

RaceYa is an emerging company dedicated to developing fun and creative STEM (Science, Technology, Engineering, Math) educational toys. Level Group was asked to craft a brand identity to represent the company and their customizable build-your-own toys, beginning with their first product: a radio-controlled car. Keeping the mark gender-neutral with simple lines, rounded letterforms, and a lively, diverse color palette was important in order to appeal to boys and girls equally.
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